Student Services
The AI Revolution: How Can Universities Keep Up?
Hannah West
Research Lead
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Higher Education (HE) in the UK stands at a crossroads. Students are demanding more personalised and tech-driven learning experiences, while employers seek graduates equipped with cutting-edge skills for rapidly evolving industries. Yet, the sector has been slow to adapt, struggling to keep pace with the transformative effects of artificial intelligence (AI) and other digital innovations. 

The need to embrace these changes is more than a matter of modernisation – it’s about survival. Universities that fail to act risk falling behind the competition in preparing students for a future dominated by technology. The question is no longer if institutions should integrate AI, but how they can do so efficiently, ethically, and effectively to meet the growing expectations of students and the workforce.

Students are looking for more tech integration in their education, but many don’t feel that their institutions deliver

AI and HE: A Complex Relationship

AI is already making its mark on HE, but not always in the ways institutions might hope. For many students, AI tools are synonymous with shortcuts – and with over half of UK undergrads using AI to write essays, adoption is already widespread. While these uses may help students hit their deadlines, they do little to enhance the most valuable skills of education: critical thinking, creativity, and deep learning. Furthermore, the information generated is often laden with errors and inconsistencies, and can even result in students inadvertently committing plagiarism. This raises an important question: how can universities reclaim AI as a tool for meaningful enhancement rather than a workaround? The answer lies in using AI to transform the entire student experience.

Reclaiming AI for Good

The demands on HE institutions have never been higher. Nowadays, students arrive at university with high expectations for digital experiences, shaped by the tech-savvy world they’ve grown up in. For example, 30% of students think their university should provide AI tools, with only 9% saying that they are currently offered. Employers, too, are raising the bar, seeking graduates equipped with skills for industries that didn’t exist merely a decade ago. But employers, too, are struggling to meet these demands, with up to 80% experiencing difficulties in finding candidates with the desired skills. Institutions, meanwhile, face the challenge of modernising their operations while managing increasingly tight budgets and ever-greater competition from alternatives to traditional degrees.

Technology – and AI in particular – offers a powerful solution. By leveraging these tools, universities can make education more accessible, inclusive, and personalised. Think AI-driven systems that identify struggling students before issues escalate or digital tools that tailor learning pathways to individual needs. Beyond the classroom, tech can streamline everything from admissions to alumni engagement through greater automation, saving valuable time and resources. The potential is vast, but so is the urgency to act – the institutions that move quickly and decisively will have the upper hand

Universities have the power to reclaim the use of AI, turning it into an asset to enhance learning

Enhancing Student Support with AI

Universities are under increasing pressure to provide more robust student support systems, even as many are grappling with limited resources as demand rises to unprecedented levels. Growing student numbers, diverse needs, and the ongoing challenges of wellbeing and academic support are testing traditional approaches to their limits, especially in the aftermath of the COVID-19 pandemic and the ongoing cost of living crisis. This is where AI comes into play.

AI-powered tools can help institutions deliver personalised and scalable support to students – quickly and cost-efficiently. For example, chatbots equipped with natural language processing can answer common queries around the clock, from enrolment processes to finding mental health resources. Take the University of Galway’s ‘Cara’ chatbot, for example, which has been rolled out to answer any questions students have about university life, from how to seek mental health support to the location of their next class. This not only ensures that students receive timely assistance but also eases the administrative burden on staff.

Beyond operational efficiency, AI can also be a powerful ally in identifying and supporting at-risk students. Predictive analytics can examine attendance patterns and grades to identify potential issues before they become serious. With these insights, universities can intervene proactively, offering tailored support such as tutoring, mentoring, or counselling to the students who need it most. Such systems ensure no one falls through the cracks, resulting in a more inclusive and supportive learning environment.

With increasing demands for student support, AI offers a transformative solution

Adapting Curricula to Meet Industry Demands

The world of work is changing rapidly, and the HE sector must stay up-to-date. Emerging industries demand graduates who are not only tech-savvy but also adaptable and equipped with critical thinking skills. Meeting this challenge requires universities to rethink fundamental aspects of their curricula.

This means embedding skills like AI literacy, data analysis, and digital ethics into core programming. It’s also about fostering partnerships with industry to ensure students are learning what skills are in demand with employers, an example of which can be seen in the EPSCR-funded Early-Stage Prosperity Partnerships

For instance, a university might collaborate with a tech company to develop courses on machine learning or host workshops on the ethical implications of AI. By aligning education with industry demands, institutions can ensure their graduates are prepared to excel in the jobs of the future.

Investing in Digital Infrastructure

None of these advancements are possible without robust digital infrastructure. For institutions to embrace the full potential of AI and technology, they need the right foundations in place. This means investing in cloud-based systems, high-speed connectivity, and AI-ready platforms that can support innovative teaching and learning methods. For example, since the pandemic, the University of Sheffield has started investing £15 million per year in increasing their digital capabilities.

Building this infrastructure isn’t just about technology – it’s part of a broader institutional strategy. Universities must prioritise systems that integrate seamlessly with existing tools, offer scalability, and enhance both student and staff experiences. While the upfront costs may seem steep, the return on investment  – from operational efficiencies to improved student outcomes – is undeniable. Institutions that invest wisely today will be the ones leading the charge tomorrow.

Final Thoughts

Digital transformation and AI integration are no longer on the horizon – they have already arrived, reshaping the way institutions operate and prepare students for the future. From enhanced student support to strategic investments in infrastructure and curricula designed for tomorrow’s workforce, the opportunities are immense. The question now is: will your institution rise to the challenge, or be left behind?

As universities navigate this transformative era, one thing is clear: those who embrace innovation with boldness and purpose will be the ones to define the future of education. So, what steps will your institution take to lead the way?

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FAQs

1. How can AI improve student wellbeing in universities? AI can enhance student wellbeing by providing accessible, round-the-clock support through chatbots and virtual assistants. These tools can address common concerns, direct students to appropriate resources, and reduce the response time for critical issues. Additionally, predictive analytics can help identify students at risk, enabling universities to intervene early and offer tailored support.

2. What are the biggest challenges universities face when integrating AI? The primary challenges include securing sufficient funding for digital infrastructure, ensuring staff are trained to use AI tools effectively, and addressing concerns around data privacy and ethical use. Universities must also navigate resistance to change, both from within the institution and from external stakeholders.

3. How can universities ensure AI adoption benefits all students equally? To ensure AI adoption is equitable, universities must prioritise inclusivity in their implementation strategies. This includes designing tools that cater to diverse student needs, such as those with disabilities or from underrepresented backgrounds, and ensuring access to the necessary technology. Regular evaluation and feedback from students can also help refine AI tools to meet varied requirements.

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